Science-based Techniques for Copy that Sells
Since 2019, as a sales copywriter I have:
- Contributed to over $5 million in profits for my clients
- Beaten ~37 controls for landing pages, ads, and sales pages
- Written ~75 sales pages in which many are still converting today
- Written brand-specific copy for ~20 websites
- Gained over 2 million qualified leads for my clients
- Helped skyrocket 30+ e-commerce brands
Some key industries include:
- E-commerce
- B2C
- B2B
- Subscription Services
- Digital Products
- Coaching
- SaaS
- iGaming + Casino
What’s my approach to copy?
A fail-proof system for reliable results
As an honorary student of the world’s greatest names in advertising like David Ogilvy, Dan Kennedy, and Eugene M. Schwartz, I use the same exact scientific methods that have directly earned multi-billion dollar companies their household name status.
Using these proven, timeless methods, my copy process follows a succinct system that works across all industries:
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1Determine the customer stage of awareness (unaware, problem aware, solution aware, product aware, most aware)
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2Research the customer (Google, Facebook, YouTube, Quora, Reddit, Amazon, etc.)
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3Research the competition
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4Organize notes (problem, solution, benefits, function, features, proof, popular key words and phrases)
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5Browse my swipe file for a suitable template that’s already proven to work
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6Write a draft
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7Cross reference it to a copy checklist of core principles
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7Edit
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8Get it out there and split test
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9Revise as many times as necessary to optimize conversion
5+ Years of Experience and 50+ Clients Served
I’ve been in the copywriting and marketing game since early 2016 when I kicked off at an SEO agency. I got the foundational marketing skills going, then took a prolonged break to travel and “find myself”.
What did I find? That I wanted to make money.
That’s when I took a deep dive into direct response copywriting in 2019, and never looked back.
With the help of close mentorship from leaders in the industry, I learned the structure of copywriting techniques I use today. These techniques are built on a nearly fail-proof system that targets sales using psychology and persuasion. With over 50 clients and countless successful projects under my belt, I’ve helped my clients earn nearly $5 million in profits over the years.
Solo-flying entrepreneurs to well-funded startups to multi-million dollar agencies rave about my ability to work their campaigns and squeeze out profits they didn’t know were there.
“I’d say it’s exciting to watch numbers rise from <1% to 10% or higher, but when you’re using techniques based on science, that’s what you should expect.”
Carrie’s an excellent source of quality copy. I’ve used her services multiple times and she always gets the job done to perfection. Her work is worth every penny.
Austin Kelley
Founder @ LimeProfitsAside from being well-rounded and professional, I’m a total blast to work with and deeply sympathetic to your needs as my client and as a person.
If you’d like to pick my brain and see how I can use my 5+ years of expertise and the power of words to boost up your marketing campaign, then get in touch here. We can have a quick, casual chat about your needs, with no obligations at all. Just two people in the shop, talkin’ biz.